What is Social Media Marketing?
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
It is creating content that attracts attention and encourages people to share it across their social networks, Increasing exposure and reach of potential customers to your business.
HANDS UP who has heard of or uses: –
There are HEAPS of different platforms out there for your business however, if your on everything and don’t know how to use it correctly it’s like throwing spaghetti at a wall and seeing what sticks. This is not the greatest marketing strategy.
Why is it so important to be on social media for a business?
I get asked this very question every time I sit down with a business that has been operating for longer than 10yrs. The answer is of course very simple,
– Your customers are online.
– Your business clients are online.
– Build brand awareness.
– Communicate instantly with clients.
– Word of mouth is the most powerful form of advertising, this is where people are talking and sharing.
Flyers, newspapers and brochures are only going to get you so far in today’s online world.
Recently a business at my networking group brought in a newspaper spread they had in the paper the weekend before. The layout was beautiful, the pictures amazing and the cost…$12,000 What was their ROI?…ZERO! That’s right, not a single client came out of it. You need to think, how old is your target audience? Are they still buying papers or are they outside having their morning coffee reading the news on their i-pad’s and checking their social media.
Convinced you need to get your business online?
Excellent, glad to have you on board but lets kill one BIG misconception first. The Biggest mistake that businesses make is that they still have old ideas about what being online is all about.
Misconception: MY WEBSITE IS MY BEST ADVERTISING TOOL
Answer: Word of mouth/ social interaction/ Referrals
Simply put, your website is the bottom of the funnel. It’s the most non-personal point of your business and where people go to get information and nothing more. It’s important that you business can build relationships with its target market, to build trust and ultimately a customer for life. Social media allows engagement where people can ask questions, make comments or give reviews on your business. They share it with their friends by checking in or engaging with content you post.
Ready, lets get socialising!
As you build your social networks let me point out a few reminders to get you started on the right track.
- Connect with your customers and give them a human connection not a relationship with a business.
- A Logo is not personal especially if you ARE your business, use a photo of you.
- It’s a page for your customers and clients not just a place to promote yourself.
- Post information/articles/testimonials/photos your fans want to see – create engagement.
- Customers need to see a business up to 10 times before they ACT!
- Tag people to build exposure – Tagging is like a forced share.
- Use relevant #hashtags for search, try and keep it under 4
- Keep your posts significant and shareable
Every social platform is different here are some tips to help you get started on Google+
How many of you set up Google maps or Google Places and then did absolutely nothing with it?
Really…Did you think it would just take care of itself?
Social media is like a snowball, build it, pack in the content and watch it grow…do nothing and it will melt.
- There are 360 million people on Google+ every month…and how many people do you think use Google -Search? Can your business afford not to be using this platform correctly?
- Google+ Indexes everything you post for Google search it’s social SEO
- Make it the forefront of your social media strategy
- Reviews weigh heavily in Google rankings
- Link your Google+ page to your website
- Your address should match the one used in local business directories.
- Build your circles, post in communities and create collections for posts
Remember if your business can’t be found online…another one can.